Nucleus is an exclusive group of Fortune 500 company executives who discuss emerging technologies, companies and investments. Nucleus is powered by POPins—a time-limited social network for corporations to gather informations and opinions from the staff level.
Tethos was tasked with creating a new brand identity for Nucleus. The process began with a logo that incorporated the POPin “speak bubble”, had a nod to the atomic display of a “nucleus” while also hinting at a “secret” or exclusive society.
Due to the exclusive nature of the brand, we chose to never include the full name—”Nucleus.” Instead, stationery includes only the logo, done in a copper foil. We also created a wax seal for envelopes.
As the organization creates regular presentations of new technologies, companies and investments, we created a logo “sting” for use at the head and tail of videos. This was done using 3D software, creating a logo that assembles—again referencing the visual presentation of a nucleus.
Membership to Nucleus is exclusive and nothing says this more clearly than the metal membership cards Tethos created. The cards have laser cutting, engraving, gloss ink and more—to create a metal card like no other.
In addition to the metal membership card, we also created business cards for Nucleus. These are “printed” on black paper using copper and black foil.
