Crown Sterling received a full brand redesign from the ground up, starting with the logo. The previous company featured a heraldic lion, however this was very similar to their parent company and also failed to convey the cryptography space in which the brand resides. The new logo still features the lion, but also now includes both a crown and a shield.
In addition to creating three lockups of the logo to facilitate possible usages, we also created an icon version for use in smaller sizes.
SINGLE SCROLL WEBSITE
The next step was creating a a full, single scroll website with animation and parallax.
CUSTOM DESIGNED & ANIMATED ICONS
The site includes animations of geometric patterns. These were done as SVG files—entirely resolution independent and allowing for thin line animations without taxing broadband and browsers.
